The Content Council – The definitive resource for content marketing education, insights and thought leadership.
/ Digital / 19 Amazing Native Advertising Ad Examples

19 Amazing Native Advertising Ad Examples

The Content Council on March 16, 2017 - 8:11 am in Digital

It’s easy to hear the phrase “native advertising” and think, “Psh.”

Native advertising can sometimes get a bad reputation, especially when advertisers (or publishers) make big mistakes with how and what kind of content they present.

Case in point: The Atlantic being forced to eat crow and repent after publishing an editorial that appeared like it was written by the Atlantic editorial team, but in reality came from the Church of Scientology. Certainly bad PR, but it did inspire some good spinoffs.

Now there are reports that the FTC plans to force publishers to explicitly signpost when native advertisements exist alongside normal content. #FakeNews is the mantra of the day. Despite this, there’s still one very good reason to not give up on native ads.

Read More at adespresso.com

0 POST COMMENT

Send Us A Message Here