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Augmented Reality: A Future Content Marketing Staple?

The Content Council on February 2, 2017 - 9:29 am in Creative, Strategy

The term augmented reality (AR) has been bandied around for a couple of decades, but it’s only in the last 12 months or so that the concept has really started to seep into our daily lives.

In the simplest of terms, AR technology allows digital content – be it video, text or images – to be superimposed over a view of the real world. In years gone by, anyone wanting to experience AR would have required a bespoke piece of equipment, which, generally speaking, would be specially designed glasses, but that’s no longer the case. With smartphones becoming increasingly powerful, and as app developers grow more adventurous, AR is becoming a feature of the everyday.

When Pokémon GO took over the world for a brief spell last summer, people that had never previously showed an interest in, or had no prior knowledge of AR found themselves exposed to its capabilities. And they went crazy for it.

AR is far more than just a gaming gimmick, however. It’s something that can give brands an edge over their competition by providing information in a unique and engaging way. It’s a technology with huge potential, and one that could completely transform the way some organisations choose to deliver their content.

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