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Benefits of Utilizing a PPC Campaign to Support Your Organic Content Strategy

The Content Council on March 13, 2017 - 8:53 am in Strategy

When piecing together your digital marketing strategy, the list of tactics can be overwhelming and it may seem difficult to decide where to place your attention first. It’s important to start by identifying the best ways to drive new traffic to your website — two effective approaches are paid ads (pay-per-click, PPC) and organic search results. 

At first glance, these tactics seem to have competing strategies. But there can be key benefits to utilizing paid campaigns to complement your organic content strategy.

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