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Chatbots, vertical video and data targeting will reshape advertising this year

The Content Council on March 9, 2017 - 8:19 am in Digital

Last year was exciting for mobile: a 12-month span marked by the rapid rise of video, the acceleration of messaging applications such as Facebook Messenger and Snapchat, and the continued flow of brand dollars into the ecosystem.

But for all the growth over the past year, it is entirely possible that 2017 will bring even greater change to the way that consumers use their mobile devices and the tactics that marketers employ to engage those consumers.

This year, marketers and publishers will adapt to a growing mobile user base by developing more sophisticated methods for targeting in-app audiences and adopting emerging formats that deliver a superior user experience.

Read More at Mobile Commerce Daily

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