How to Increase Your B2B Content Marketing ROI
That moment you realize all the time, stress, and late nights were wasted because one little itty bitty factor was missed in your latest content marketing campaign launch and now your ROI is blown, BHOD (banging head on desk)…or maybe you bottle up your frustration better than I do.
As a B2B marketer, content marketing ROI starts with YOUR content, but typically includes a handoff to another department all together (Sales) to run the second leg of the race, with rock star follow through. Relevant, insightful, and timely lead generation follow through. Let’s examine the makings of rock star follow through.