The Future Of Native Advertising for Brands and Publishers
Within the parlance of digital publishing, four prominent pillars have solidified their long-term presence. These include:
- Display ads
- Video ads
- Social ads
- Native ads
Despite being a relatively new phenomenon, native ads have emerged as the third most popular publishing strategy, along with video ads, as per a poll conducted by Salesforce encompassing 4,000 marketers. Native advertising has become an important component of most major brands’ marketing repertoire with a growth in the number of native advertising platforms.
As a case in point, about 90 percent of Daily Beast’s ad revenue is attributed to native advertising. Publishers and advertisers are pouring in millions of dollars in developing intelligent platforms that refuse to comply with the standards of conventional media.