What Brands Need to Know About Content Marketing and Millennials
For the past five years we have been studying millennials and modern consumer trends. From retail buying patterns to flavor preferences to how income differentiates cohorts of millennials, we have shared a wealth of information about how millennial consumers behave differently in our market today.
However, one of the greatest impacts this generation has had is on the way marketing professionals communicate brand stories, messages, values and ideas through a fully integrated world.
What is the new communication frontier paved by the Millennial generation?