What’s The Future Of Snapchat Advertising?
With Snap Inc prices in the red — days after the social media platform’s splashy $24 billion IPO and subsequent cold reception from analysts — one looming question is how the app will monetize its 150 million daily users going forward.
Pricing for national integrated Snapchat ad videos runs about $10,000 a month, according to the digital marketing agency Wallaroo Media; between $450,000 and $750,000 a day for sponsored lenses; and $50,000 a day for Snapchat “Discover” ads. The cost of sponsored geofilters is unknown, according to Wallaroo, but the agency estimates it at about one-fifth the cost of a sponsored lens.
Ads are Snapchat’s largest source of income, and the company’s revenue is expected to top $1 billion this year.
The question then arises: What directions might Snapchat go in to add new advertising streams to its disappearing photo-and-video platform? Let’s take a look.