11 Subject Matter Expert Content Creation Tips
Posted by The Content Council member: MSP-C.
Your company’s subject matter experts (SMEs) have the information that customers and prospects want. But translating expertise into content is not without its challenges.
In my last blog post, “Tapping SMEs to Feed the Content Beast,” I outlined three ways to get your SMEs engaged and writing. So maybe you’ve followed my advice and recognize the benefits of having a subject matter expert contribute content. Now you’re thinking, how do I get my experts to translate their ideas into content people can and will read?
For some advice, I tapped several of the brightest B2B editors at MSP-C. I also called upon my own many years of experience translating technical SME content into articles and blog posts.
The following list of 11 do’s and don’ts are actionable ideas you can pass on to your SMEs as they begin developing content for your company’s blog or website.