12 Content Marketing Trends You Should Be Following
We've reached a tipping point in content marketing where there is so much content published on a daily basis that no one can consume even a small percentage of it precisely when marketers would like them to. Content fatigue has set in, and it's creating a very real problem for businesses that understand the importance of content marketing but can't break through the clutter.
How do you create enough high quality content and ensure the right audiences see it to move the needle for your business? To stay ahead of the curve and be one of the businesses that can successfully leverage content marketing to increase brand awareness, sales and loyalty, you need to understand which content marketing trends you should be following.
Here are 12 content marketing trends that I believe are most important for you to follow in the coming year to ensure your content investments are delivering adequate returns for your business in the long-term.