13 Tips for Creating More Effective Instagram Video Ads
Instagram itself boasts a highly engaged audience and says its ads help drive awareness. The platform offers multiple options, including photo ads and carousel ads, as well as video ads and ads on Instagram Stories—with the latter two offering sight, sound and motion to further connect with users. And we all know video is hot right now.
Connor Voss, social media strategist at Veterans United Home Loans, said brands considering Instagram Stories should start by spending time interacting with them to better understand interactive capabilities, trends, and content expectations.