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2 Funnels Are Necessary for Content Marketing

The Content Council on April 20, 2017 - 10:24 am in Strategy

At the initial meeting with a new client, I ask a simple question: What is the goal for your content marketing efforts?
 
By far the most consistent answer I receive is “to generate leads and sales of our existing products.”

While this is an important goal to have in any content marketing strategy, we often focus too much on direct sales-related transactions to prove our content marketing return on investment.

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