The Content Council – The definitive resource for content marketing education, insights and thought leadership.
/ Digital / 20 Creative Ways to Extend the Life of Your Social Ad Campaign

20 Creative Ways to Extend the Life of Your Social Ad Campaign

The Content Council on November 13, 2017 - 9:20 am in Digital

You’ve enjoyed the benefits of a winning social media campaign for a while, with an eye-catching video that yields high clickthrough rate (CTR), high relevance score and low cost-per-install (CPI). But most importantly, you’ve gotten a high return on ad spend (ROAS). However lately, you’ve noticed that your KPIs have started to decrease in performance, your CTR is decreasing, your CPI is increasing and your ROAS isn’t holding. Your once strong ad creative is no longer thriving. What happened?

With the increase of audience reach and spend, all creatives eventually fatigue and performance drops, which happens when your ads have been seen by the same people too many times. Performance will start to decrease, and you’ll soon need to find strong replacement creatives to maintain your performance.

Read More at Target Marketing

0 POST COMMENT

Send Us A Message Here