20 Creative Ways to Extend the Life of Your Social Ad Campaign
You’ve enjoyed the benefits of a winning social media campaign for a while, with an eye-catching video that yields high clickthrough rate (CTR), high relevance score and low cost-per-install (CPI). But most importantly, you’ve gotten a high return on ad spend (ROAS). However lately, you’ve noticed that your KPIs have started to decrease in performance, your CTR is decreasing, your CPI is increasing and your ROAS isn’t holding. Your once strong ad creative is no longer thriving. What happened?
With the increase of audience reach and spend, all creatives eventually fatigue and performance drops, which happens when your ads have been seen by the same people too many times. Performance will start to decrease, and you’ll soon need to find strong replacement creatives to maintain your performance.