3 Advertising Trends That Are Revolutionizing Offline Marketing
Technology radically changed advertising. You do not even have to look as far back as the television ads of the 1960s to see the significance of those changes. Advertising technology has raced forward every year for the last decade to become one of the most futuristic industries there is today.
Ten years ago, advertising was just finding its legs on the internet. There were banner ads, pop ups, and endless email distributions. It was an era of blind advertising where companies treated the online space like the real world. Advertising was about as targeted as billboards: if there was a high volume of traffic, that was all that mattered.
But in the last ten years, technology has empowered advertisers to become incredibly specific with how they target potential consumers.