3 Mind-Blowing Ways AI is Disrupting Mobile Marketing
Artificial intelligence (AI), perhaps the hottest buzzword of the current century, means different things to different people. For some, it’s an over-hyped tech trend that still has a long way to go before maturity. For others, it’s the force that drives so many established and upcoming innovations, including big data and the Internet of Things (IoT).
Either way, there’s no denying the huge impact that AI has had on traditional industries. For digital marketers, AI offers an incredibly useful set of tools that enable marketers to analyze massive troves of customer data, giving them a cleaner and more accurate look into customers’ needs.