3 Social Media Trends That Will Affect Your Digital Ads
Digital advertising and social media evolve faster every year. For marketers, it can be hard to keep up with the changes. And as we saw last month, for people outside the marketing space — like members of Congress — it can be even harder.
When Mark Zuckerberg testified about the Cambridge Analytica data scandal a few weeks ago, Sen. Orrin Hatch from Utah asked him, “How do you sustain a business model in which users don't pay for your service?” Zuckerberg replied with a smile: “Senator, we run ads.”
That may be true, but today's successful digital marketers know that a few ads on Facebook are only one part of an effective distribution strategy.