3 Steps to Data-Driven Content Marketing
Too few brands use a data-driven content marketing strategy, which is a shame considering that, at a cost that’s 62 percent less than outbound marketing, content marketing generates triple the number of leads. With more than 2 million articles published on the web every day, it’s essential to know how to leverage data to create content that’s relevant and accessible to your consumers. Does your content simply look nice, or does it leads to engagement and conversions?
Using the following three steps to set clear goals and make data your guide will ensure you're developing the right type of content, getting it in front of the right audiences, and understanding its impact in a way that lets you continually optimize your strategy.