3 Things Marketers Can Learn From Super Bowl Advertising
Marketing guru Seth Godin frequently talks about what he calls the TV-industrial complex: the glory time of television commercials when buying ads lead to more distribution for the product, allowing the company to sell more products, which in turn lead to the company making more profits, which then again allowed them to buy more ads. And so on.
The TV-industrial complex is no more. We can’t simply interrupt people whenever we want anymore – our time has become way too valuable; we now have to really interest people in buying stuff.
But every year, there’s one day when TV advertising still very much steals the spotlight: the day of the Super Bowl.