5 Mistakes to Avoid When Advertising on Facebook in 2018
When people ask me where to spend their advertising dollars this year I'm usually telling them Facebook.
Sure, there are plenty of other marketing platforms to choose from and lots of other ways to generate sales for your products or services. Of course, Facebook isn't for everyone. But c'mon – the social media giant has billions of users from around the world playing on it every day and more than 70 million small businesses owners like me have our own pages. Even if you sell just to other businesses and you don't think those businesses are active on Facebook, I can still guarantee that many of the employees at that business – people who make buying decisions – are.