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5 Pillars of Your Social Media and Content Marketing Strategy

The Content Council on October 9, 2017 - 8:48 am in Strategy

With a glut of social media outlets, does it make sense to limit yourself to just one. And if you want to take advantage of several, how do you link them together in a way that makes sense for your marketing plan.

The 5-pillar approach is to create your own network of sites that feed each other, with each element attracting a slightly different audience and each presenting somewhat different content. That means, of course, that you have to work on the balance part. But no one has ever said that social media needs no work.

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