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5 Steps to Create a Data-Driven Content Marketing Strategy

The Content Council on February 8, 2018 - 9:44 am in Strategy

Data-driven marketing is crucial to success in a hyper-competitive global economy. According to Onboard Informatics, 53% of businesses believe data makes them more consumer-centric and 88% use third-party data to get a better understanding of their customers. Data gives us an accurate picture of our target market, and by utilizing these findings, we can create even better content marketing strategy that drives new business.

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