5 Themes That Will Drive Healthcare Marketing In 2019
Healthcare companies are facing many of the same marketing challenges as the retail, banking, technology, and consumer package goods sectors.
In the age of the consumer, the power dynamic has flipped. Today’s consumer has more information, more options, and more convenient alternatives to meet their needs than ever before―and they have it instantly, 24/7, on the devices of their choice. Empowered consumers are flaunting this newfound influence as they choose, scrutinize, and change their paths to purchase and loyalty. They want preferred brands to want them, adapt to their demands, and play by their rules. And they are quick to make comparisons and judgments on how the companies they do business with stack up against each other.