5 Things Marketers Need to Know, According to CNN’s New Research
Branded content is all the rage. However, this marketing darling du jour actually dates back to the advent of the radio soap opera. That's right, consumer giant P&G created the genre to give it a direct gateway to its prime demographic: the women of the house. Fast-forward five decades to the 1980s and Hasbro turned merchandising on its ear by creating the G.I. Joe show to fuel doll sales. While I've seen content marketing take many guises (and labels) over the years, I learned about its early origins from a presentation given by CNN's VP of Ad Sales Research David Iudica at a members-only Digital Content Next event. He went on to offer a slew of useful tips to help maximize the effectiveness of content marketing initiatives.