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5 Ways Marketers Can Prioritize Creativity In 2019

The Content Council on January 25, 2019 - 9:08 am in Creative

Data has been ruling the roost for years. It’s no wonder why, either: Data has made personalization easy and effective, enabled informed decision-making based on concrete intelligence, clarified the customer journey, and led to a better understanding of ROI.

But now that having data and a single customer view are table stakes, a keen focus on both the data and creativity is what will help brand marketers standout among the competition.

Here are five ways you can breathe new creative life into your marketing organization.

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