6 Brands That Have Mastered The Art Of Storytelling
Consumers’ ability to share their stories with the world every day on multiple channels and platforms has led to the democratization of publishing. And where consumers go, so do brands.
From short films to magazines to social video and more, brands have turned into content creators in their own right, competing for consumers’ time and attention–not just their wallets.
We take a look at six brands that have successfully made the move from selling to telling, doing so in unique and interesting ways.