6 Key Characteristics Your Facebook Ad Images Should Have to be Effective
When it comes to the creative aspect of your Facebook ads, it's important to note that it doesn't necessarily need to be all about the offer. Make sure your creative reflects the marketing message or hook — the message you're using to sell or to get someone to take action on — that's in your copy.
A lot of people mess up on this aspect of the creative by setting up an ad campaign and telling their designer that they need an image of the product or something that just looks good. While using an image of the product may work in some cases, that's not always what's needed for a high-converting campaign. You want to start getting into the mindset that the image and video creatives are just the visual elements that should be supporting the rest of your campaign as a whole.