7 Reasons Why You Can’t Afford to Skip Instagram Stories
Instagram as a platform has always been high-engaging and a priority for many businesses, but it’s become even more important since Facebook Zero has struck.
With more importance placed on the platform, it only makes sense that the competition for users’ attention has only increased. Businesses and brands are having to do more to stand apart, and part of that includes embracing Instagram Stories.
It’s easy to think of Instagram Stories as a secondary part of the platform, with newsfeed posts still taking center stage, making it easy to let usage of the feature slide. Because of this, not using or underutilizing Stories may actually be the biggest mistake I see brands making on the platform.
We’ve talked a lot about how to make great Instagram stories in past posts, but today we’re going to take a look at 7 key reasons why businesses and brands can’t afford to skip out on using them. I know this is something many of my clients have asked me about it, so here’s my definitive answer in blog post form.