8 Amazing Strategies For A Good Mobile Content Marketing
In this era of digital technologies, the branded applications of leading banks and most popular airlines have hundreds of thousands, if not millions, of selected consumers.
In 2014, Chase said that it has 17.2 million active mobile applications users. Now, they have many applications, including TripAdvisor, SeatGuru, City Guides, GateGuru and Jetsetter; said their mobile applications have now reached an astonishing 82 million users.
This huge result of users has created a huge opportunity for brands to turn these users into true witnesses, presenting them with personalized and exciting content. Today, CMOs can use their applications as strategic marketing channels to promote products and services that allow them to generate revenue from their customers in a new way.