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9 Ways to Focus, Best Practices for Content Marketing and Social Media, How to Create Standout Infographics and Other Things Entrepreneurs Need to Know

The Content Council on May 15, 2018 - 9:03 am in Creative, Strategy

Key findings:

  • 62% of women entrepreneurs depend on their businesses as their primary source of income, challenging the assumption that women entrepreneurs are more likely to run “lifestyle businesses”
  • Over the lifespan of their businesses, men are more likely to seek financing (34% of men; 25% of women)
  • Among all business owners seeking financing, male entrepreneurs were more likely to receive it (34% of men got loans or equity financing in the past year, compared to 31% of women)
  • Reasons for seeking financing were similar across genders, with one exception: Men were more likely to seek financing to launch a new product (26% of men vs. 22% of women)
  • For more information, download The Megaphone of Main Street: Report on Women’s Entrepreneurship and check out the infographic below.

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