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95% of marketers are banking on live video this year

The Content Council on February 13, 2018 - 11:01 am in Digital, Research

2018 has been called the year of video marketing. So was 2017 and several years before that, too, for that matter. It’s always “the year of video” because it’s the most popular form of content. In a week, we collectively watch 1 billion hours worth of Netflix. We watch that much YouTube content in a single day. But there’s one particular kind of video content marketers are going all in on this year: live video.

IBM Cloud Video and live interactive video platform Brandlive found that 95% of brand and agency executives plan for live video to be an important part of their marketing strategies in 2018.

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