Agile Marketing Journey Continues: State of Agile Marketing 2018
There’s a lot of conjecture flying around about the status of the Agile marketing journey, from approaches and tools to benefits and pitfalls.
Conjecture is all well and good, but we decided it was time to put some data behind the debate.
And so, in partnership with Kapost, our team here at AgileSherpas decided to conduct our first annual State of Agile Marketing survey.
The purpose of this article is to dive deep into both the results and methodology of that study, in the hope that they’ll provide some guidance as marketing makes its way ever further into the wonderful world of true agility.