AI Is Evolving Nonprofit Digital Marketing Strategies
The buzz continues with artificial intelligence (AI) and machine learning (ML), otherwise known as a computer's ability to replicate human intelligence and activity. However, substance is also coming to life, through advanced behavioral analysis and the synthesis and application of data across all industries and sectors.
From health care and education to consumer goods and agriculture, advanced computing is enabling organizations and practitioners to be more efficient and effective by leveraging data-first, algorithmic-based practices. In fact, according to the 2017 Trends In Personalization study, 96% of respondents believe personalization helps build customer relationships, while only 45% agreed that marketers are actually getting personalization right.