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Are You a Pawn in Starbucks’ Brilliantly Simple Marketing Scheme?

The Content Council on October 6, 2017 - 8:46 am in Brands, Strategy

It happens nearly every week.

As I scroll through my social media feeds, and swipe through an endless lineup of stories, that all-too-familiar green and white coffee cup pops into view.

Starbucks has done it again. They’ve hilariously, and permanently, screwed up my friend’s name and plastered it all over their morning cup of joe.

Aaron? Nah, that’s clearly Airinn. Madalyn? You look like a Mad-Alien. Emily? More like ENEMA, LOL.

It doesn’t matter how simple your name is, or how clearly you pronounce it to your Starbucks barista, they will find a way to write something ridiculously incorrect on your cup before they give it to you.

And what happens next?

You share a picture of your adorably silly Starbucks cup on Instagram. It’s too cute not to, right?

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