Augmented reality, outer space and emerging technology: How USA TODAY is revolutionizing journalism
The publishing industry is in an interesting place. Monetization has been a challenge since the dawn of digital and Facebook’s recent algorithm change, prioritizing posts from your actual friends, demonstrates just how much publishers need to look beyond ad revenue. While many try to figure out how to create subscription models, USA TODAY is doing something anomalous for the industry: investing in emerging technology.
Last week, USA TODAY debuted an augmented reality (AR) app called 321 Launch. Designed to be the definitive place for space content, the app is part of the network’s goal to revolutionize journalism.
“We didn’t do this just so we can say we’re doing AR,” says Ray Soto, the USA TODAY NETWORK’s Director of Emerging Technologies. “When you consider the future of what AR could be, it’s taking these building blocks and leveraging location-based data to really change storytelling.”