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Aussie consumers turn off as advertising becomes less memorable, study finds

The Content Council on July 11, 2017 - 8:43 am in Research

Australians are tuning out of advertising, a report has found, something which some industry observers put down to shorter-term thinking trumping strategic brand building.

“I think it is fair to say we’re producing less interesting and less enjoyable advertising,” said Stephen Yolland of Magnum Opus Partners who conducted a survey of 1,500 Australians that found less than half could remember a good advert.

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