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B2B Content Marketing Success Improves: Survey

The Content Council on October 2, 2017 - 8:48 am in Research

This is impressive, especially considering that over half the respondents (53 percent) said a small (sometimes one person) team serves the content marketing needs of the organization. Only 26 percent have a centralized team working on content for the entire organization; four percent said each department/brand has a content marketing team, and 13 percent said their organization had a mix of both approaches.

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