Best Practices for Website Designs That Use Parallax Scrolling
Posted by The Content Council member: Manifest.
If you follow website design (really, even if you’re just online regularly), you know that infinite scrolling—based on parallax design—is the avocado toast of the development world today. But what is the implication for search engine optimization?
Typically, sites that support parallax scrolling use a single-page design. At first glance, that might sound innovative. While flashy, in reality, a single homepage can end up bloated with tons of text, images and video, resulting in a superheavy homepage. Google and other search engines do not favor huge pages because of their often slow load times.
Does that mean you have to forgo parallax design? Not really, but it does mean you have to follow some practices that will improve both load time and SEO.