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Beyond Lead Gen: Aligning Your Digital Marketing Strategy To Convert And Keep More Customers

The Content Council on March 12, 2018 - 9:04 am in Digital, Strategy

I absolutely support lead gen as a goal, but it should never be the only goal. Much of what I do is educate marketers on the areas within their organizations that can be improved with the right digital experience. This requires marketers to look outside of their own departments and roles to think holistically about the entire company.

What follows are recommendations I commonly make to marketers, why they're important, how to measure them and how to use them to prove greater value.

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