The Content Council – The definitive resource for content marketing education, insights and thought leadership.
/ Brands / Branded-Content Deals Account for 60 Percent of CNN International’s Revenue

Branded-Content Deals Account for 60 Percent of CNN International’s Revenue

The Content Council on October 10, 2017 - 8:59 am in Brands, Strategy

Despite the struggles of many publishers’ in-house branded-content studios, CNN International’s branded-content revenues continue to swell. The news broadcaster claims 60 percent of its revenue comes from deals that incorporate branded content created by its in-house studio Create, up from 54 percent last year.

Much of that growth is due to changes in how deals are sold to clients, along with a spurt in distribution capabilities across its own and off-site properties. The media owner has tried to move away from banner ads and click-based reporting, and it has increased the number of native ad placements on its sites by 300 percent since it started using native ad firm Sharethrough’s distribution platform a year ago, though CNN International wouldn’t share specific numbers.

Read More at DigiDay

0 POST COMMENT

Send Us A Message Here