Brands And Social Media Will Work Differently In The Future
The way brands use social media is going to undergo a radical change in years to come. Instead of social media being a cost center, it is going to convert into a revenue stream. The advertising revenue that now goes to Facebook and all social media sites will revert to the creators of media.
It used to be true that to sell a consumer product like a dress or a man’s jacket you had to answer three questions:
- Does it fit?
- Does it look great?
- Is it priced right?