Building an Effective Content Marketing Mission Statement
Content marketing success comes down to one thing: consistently developing amazing content. Easy to say, harder to achieve.
While a content marketing strategy is a necessary component of creating effective content, high-level strategies don't always help when it comes to making in-the-moment marketing decisions.Worse, over time most marketers stray from their original strategy. The result is often content marketing that drives an inconsistent, unpredictable response.
So how do we consistently create great content that attracts and engages the audience? In my experience, the key is distilling the core of the marketing strategy into a precise, easily applied mission statement.