A Deeper Dive into Six of Mary Meeker’s 2018 Internet Trends
Mary Meeker, the well-known venture capitalist and heralded "queen of the internet," released her annual internet trends report to the tech and business communities this month, generating as usual…
UK marketers are picking up Weibo, WeChat & QR codes to target fast-growth regions
When it comes to digital marketing, there are no longer any borders, but are marketers equipped for effective advertising overseas? A new UK-based report by Rakuten Marketing has revealed that one…
How to Create ROI-Positive Facebook Ads
Although Facebook is a powerful platform for building awareness of your product or service, it can be a huge waste of ad dollars if you use it haphazardly in pursuit of conversions. I've found…
June 7, 2018 - 9:26 am in Digital3 Key Digital Marketing Tactics You Can Use To Increase Conversions ASAP
When you stop and think about it, the concept of digital marketing as it exists today is pretty incredible. Less than a few decades ago, your marketing efforts as a small business were limited to…
Three strategies for dealing with post-GDPR disruption to digital marketing
GDPR compliance has been top priority for businesses ahead of the recent deadline - and rightly so. However, the majority of businesses have yet to realise that they could be facing further disruption…
5 Reasons Why You Should Consider Podcasting Within Your Digital Marketing Strategy
A few years ago, I would have told you not to bother with podcasting - that it seemed to be a dying trend that never really caught on. My, how things have changed. People are listening to podcasts…
May 25, 2018 - 8:55 am in DigitalTop 5 Reasons Why Digital Marketing Isn’t Working For You (And How To Fix Them)
Over the past 17 years, I have encountered countless excuses as to why companies feel that digital marketing won’t work for them. All too often, companies fall into the trap of thinking that their…
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