How Brand Loyalty Plays Out in Voice Commerce
One downside of voice commerce is the inability to browse products before making a purchase. Instead, consumers must trust the product suggestions of voice assistants like Alexa or Siri. According…
Hit Your Mark With These 10 Actionable Digital Marketing Tactics
Online marketing refers to any form of marketing that happens on the internet. It involves a wide range of techniques and technologies such as social media, email, search engines and mobile devices.…
5 Keys to Starting Your Own Digital Marketing Agency
If you wanted to create a marketing agency 25+ years ago, the barrier to entry was colossal. With a primitive digital landscape, the overhead to create such an operation was daunting, and nearly impossible…
Data-Driven Digital Marketing: How to Improve Your Marketing Strategies
Big data has opened the door for businesses to market their products and services much more effectively. In fact, according to a new survey of senior executives, 64% of respondents said that data-driven…
4 B2B Marketing Trends in 2018
With the increased importance of social media and transforming trends in consumer engagement, business-to-business (B2B) marketers have had to adapt their outreach techniques as well. This year in…
Instagram Announces a New Video App to Directly Compete With YouTube and Snapchat
Nothing says more about the release of a new app from a social media giant than technical difficulties or an early released blog post, spoiling the news. That’s exactly what happened with…A Deeper Dive into Six of Mary Meeker’s 2018 Internet Trends
Mary Meeker, the well-known venture capitalist and heralded "queen of the internet," released her annual internet trends report to the tech and business communities this month, generating as usual…
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