January 17, 2019 - 8:59 am in DigitalDavid Shing: Humanizing CES
The Consumer Electronics Show. CES. Almost 200K people occupying 2.9M square feet of space, strolling through around 4,500 exhibitors showcasing the A-Z of consumer tech. And whether you think it's…
January 17, 2019 - 8:46 am in DigitalThe Rise and Fall of the Social Media Influencer
Last year, NYMAG and The Guardian proclaimed social media influencers the idols of millennials and the main hope of marketing. According to these sources, only the lazy didn’t work with at least…
CES Briefing: Inside Facebook’s ad platform clean up
On Wednesday in Las Vegas, Facebook convened its client council at CES for one of its roughly quarterly check-ins led by Facebook’s vp of global marketing solutions, Carolyn Everson. These meetings…
January 9, 2019 - 8:51 am in DigitalHow Will AI Change the Face of Digital Marketing in 2019?
Artificial intelligence has already made a huge difference in how brands interact with consumers and how marketing strategies are managed. In such a rapidly changing environment, it's difficult to…
December 26, 2018 - 8:36 am in DigitalHow To Create A Content Marketing Strategy For Small Businesses?
If you are a small business owner, then probably you don't have much knowledge about the integration of content marketing strategy. One of the best ways that are helpful in attaining success…
November 2, 2018 - 9:20 am in Digital6 Challenges For Content Creators When Establishing An Online Presence
Anything that affects the performance of content should be a content creator's business. Content makes the digital world go around. It helps drive greater traffic to businesses, generate lead…
November 2, 2018 - 9:14 am in DigitalIn the News, A Survey Says 73% of Your Customers Are Influenced By Content Marketing
Before you create that next piece of content for your site or social media channel or YouTube channel or whatever, think … is this going to entice someone to buy something from me? A new survey…
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