Five Social Media Trends That Will Impact Digital Advertising
Social media has become a critical ingredient to every advertisers marketing mix. Gone are the days in which social media was simply used for product discovery and awareness. Today, social media marketing…
Death to SEO: Why Marketers Are Increasingly Disenchanted By The Original Digital Marketing Tactic
Just over two decades ago, search engine optimization (SEO) burst onto the internet scene and kicked the digital marketing doors wide open. Today, marketers consider SEO an effective and required…
Digital Marketing Trends That Are Changing The Way We Market To Consumers
The world is changing, and technology is taking the lead. Today, everything is going digital -- entertainment, health, real estate, banking and even currencies. This is, however, understandable.…
Social Media Marketing Trends For 2018: A Lifeline To A Thriving Business
There are literally millions of businesses occupying social media space just vying for a customer’s attention. They are pulling out all of the stops to promote their business, to get customers to…
How Brand Loyalty Plays Out in Voice Commerce
One downside of voice commerce is the inability to browse products before making a purchase. Instead, consumers must trust the product suggestions of voice assistants like Alexa or Siri. According…
Hit Your Mark With These 10 Actionable Digital Marketing Tactics
Online marketing refers to any form of marketing that happens on the internet. It involves a wide range of techniques and technologies such as social media, email, search engines and mobile devices.…
5 Keys to Starting Your Own Digital Marketing Agency
If you wanted to create a marketing agency 25+ years ago, the barrier to entry was colossal. With a primitive digital landscape, the overhead to create such an operation was daunting, and nearly impossible…
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