CES Briefing: Inside Facebook’s ad platform clean up
On Wednesday in Las Vegas, Facebook convened its client council at CES for one of its roughly quarterly check-ins led by Facebook’s vp of global marketing solutions, Carolyn Everson. These meetings are opportunities for Facebook’s kitchen cabinet of top marketers and agency execs to give the company feedback and for the company to provide them with product updates.
Given Facebook’s controversy-filled 2018, there should be plenty to talk about.
Facebook vp of ads and business platform Mark Rabkin — who has attended “almost every client council, like four times a year” since Facebook first called together the council in 2011, he said — sat down for an interview ahead of the meeting. He declined to discuss specific topic areas that may be on the agenda for Wednesday’s meeting, but he did answer questions regarding how the company is trying to clean up its ad platform to mitigate misuse and alleviate brand-safety concerns.