Cheatsheet: Facebook now has 7m advertisers
So much for privacy scandals dampening growth at Facebook.
Facebook exceeded Wall Street expectations with $16.9 billion in quarterly revenue and $6.9 billion in profit for the fourth-quarter of 2018. An especially impressive feat: Facebook is making an average of $34.86 per user in the U.S. and Canada, up 30.3 percent year over year. Its average revenue per user was up significantly in every region, the company said.
Despite a torrent of criticism over privacy scandals, Facebook’s core constituencies never left: users and advertisers. Facebook expanded its user base in the quarter. Several top marketers have issued their concerns about Facebook, but they haven’t pulled their ad dollars away from the platform. In a Digiday+ survey conducted in November of 182 ad buyers at brands and agencies, 62.1 percent said Facebook’s recent scandals would have “no material impact” on their spending.