CMO: A Big Job That Continues To Grow
The “Marketer 2.0” role that surfaced after the new Millennium required marketing executives to understand the digital world—and not everyone survived that first shift. Now that digital is the norm and artificial intelligence, blockchain, and other technology advancements have emerged, marketing is once again evolving. These days, CMOs are working faster than ever to drive revenue. Big ideas are important, but it’s the bottom line that measures success, both in the C-suite and to shareholders.