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Content Magazine: What is AI? And exactly how can we use it?

The Content Council on September 27, 2018 - 9:37 am in Research, Strategy

AI is on the cusp of mainstream adoption, yet there is still a lot of confusion around what it is and how we can use it in our practice. So, Content Magazine sat down with one of North America’s leading experts on the topic Susan Etlinger to find out more.

Etlinger, Altimeter Group’s industry analyst who advises global clients on how to incorporate intelligent technologies into organizational culture and practice, shared her insights on why AI is coming to the fore now, ways marketers can utilize it, and how to get ready for voice search.

Read More at readcontentmag.com

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