Content Magazine: Are you deluded? Bob Hoffman thinks you are
Bob Hoffman has been the CEO of three ad agencies and has created advertising for McDonald’s, Toyota, Pepsico, Bank of America, AT&T, and “more companies than he cares to think about”.
Hoffman, who has been described by Time, Inc. as “fabulously irreverent”, and by Fuel Lines as “the most provocative man in advertising”, is the author of three best-selling marketing books including “Bad Men”, and “Marketers Are From Mars, Consumers Are From New Jersey”.
His blog, The Ad Contrarian, has been named one the world’s most influential by Business Insider.
Content Magazine sat down with this most sought-after international speaker on advertising and marketing to talk about the realities of content marketing and why most marketers are operating under three delusions.
Read on for our unabridged and frank conversation.