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Content Magazine: Do you have a native advertising strategy?

The Content Council on September 7, 2017 - 12:56 pm in Strategy

Chad Pollitt is VP of Audience and Partner at the Native Advertising Institute. The former VP and Co-founder of Relevance, a digital magazine, agency and event company dedicated to content strategy, promotion and marketing, has a passion for native advertising. Here the Adjunct Professor of Digital Marketing at the Indiana University Kelley School of Business talked to Content Magazine about the difference between content marketing and native advertising, identified brands that have successfully used native advertising to increase their audience share, and gave his tips on how brands can implement an effective native advertising campaign themselves.

Read More at readcontentmag.com

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