Content Magazine: Finding Your Influence
Influencer relations can improve brand advocacy, expand brand awareness and reach new targeted audiences, says Lee Odden, the CEO of TopRank Marketing. But, only if it’s done properly.
Brands that attempt to use influencer marketing as an advertising channel will often be disappointed. It’s those who foster and develop deep and meaningful relationships with influencers that will reap the rewards. Here Odden talks to Content Magazine about how to find influencers, how to engage them and the benefits of playing the long game.