Content Magazine: They Ask, You Answer
The Sales Lion, and the former CEO of River Pools & Spas, Marcus Sheridan shot to fame by turning his almost-bankrupt swimming pool company around by using content marketing. He pivoted his communication strategy and focused on putting his audience first. Instead of going out and communicating to all the people he wanted to target, he focused on becoming the leading teacher around fiberglass pools. What he did was help his audience first, sell to them second. He has shared his wisdom in a brand-new book, They Ask, You Answer. Here he talked to Content Magazine about how brands should become the best teachers in their industry, the merits of being brutally honest in your content and utilizing data effectively.